Pure Tech

AR Insider

This week on Reality Bytes, we see a browser that feels like a crystal ball, Wall Street brace for its first AI “employee of the… Continue reading → Reality Bytes: AI Browsers & Coded Coworkers This post appeared first on AR Insider.

AR Insider

With the rapid emergence of smart glasses from Meta and others, questions loom over killer apps and use cases. Could health and wellness rise to the top of that list? Steen Strand tackles the question. This post appeared first on AR...

AR Insider

Snap took the latest step towards scaling its AR efforts with a new partnership with RWS Global. This positions it to extend efforts to display its signature lenses on the jumbo screens at sporting events. This post appeared first on AR...

AR Insider

After the last installment of this series examined AR marketing's advantages, we now play devil's advocate to look at its shortcomings. What's holding it back, and where can it improve? In other words, where are the opportunity gaps? This...

AR Insider

Three years ago, VITURE debuted at CES. Since then, it's become the quiet giant of video display glasses, with 52% of the US market in Q4 2024. What's driving its rapid growth and what's next? This post appeared first on AR Insider.

AR Insider

Xpanceo raises a whopping $250 million and it wasn't even the biggest XR funding event of the week, while Viture blitzes display glasses with 4 new frames. We have these and other items through the lens of Charlie Fink. This post appeared...

AR Insider

Airport baggage systems have seen little change in over five decades. But as they face growing passenger volumes and aging infrastructure, smarter systems are critical. SuperDNA and Tubular Network tackle this problem in our latest case...

AR Insider

San Francisco-based startup Mentra has raised $8 million to launch MentraOS 2.0, an open-source operating system designed specifically for smart glasses. Could it challenge tech giants building vertically-integrated smart glasses systems?...

AR Insider

One of AR's leading revenue categories is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential? This post appeared first on AR Insider.

AR Insider

Which VR headsets are showing the most traction among consumers? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down in the latest Behind-the-Numbers. This post appeared...

AR Insider

Google's continued convergence of AR and AI took a step forward recently with AI Mode. Specifically, it now works with images to let users have conversational dialogues to contextualize their surroundings – a longstanding promise of AR....

AR Insider

3D technology first appeared in the military in the 1980s, when virtual battlefield simulators were used for training soldiers in core tactics and navigation. Fast forward to today and spatial computing is poised to transform the...

AR Insider

When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned? This post appeared first on AR Insider.

AR Insider

AI has begun to compensate for shortcomings in AR glasses' visuals, and unlock stylish hardware that consumers will actually wear. Where will this go next if AI can take the burden off visuals as the primary AR selling point? This post...

AR Insider

Xiaomi enters the pack as the the race for non-display AI glasses heats up, while AI scores a big legal win. We have these and other events from XR and AI realms, through the lens of Charlie Fink. This post appeared first on AR Insider.

AR Insider

This week on Reality Bytes, we dig into Lowe’s creator revolution, Reddit’s community-powered marketing magic, and NFC’s quiet but mighty upgrade. This post appeared first on AR Insider.

AR Insider

How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence's latest forecast dives into AR glasses and all their revenue subsegments. This post appeared first on AR Insider.

AR Insider

Ubiquitous wearable AR always seems to be a dream that's just around the corner. Though it's easy to imagine, it's technically challenged and practically hamstrung. Where are we now in the lifecycle and what's the near term trajectory?...

AR Insider

Eschewing the do-everything requirements and bulk of the Magic Leaps of the world, we’re seeing more focused "lite AR" approaches that attempt to do one thing and do it well. This is just one of the marks of a new era in AR glasses. This...

AR Insider

How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery Intelligence report features original consumer survey data and we break down results...

AR Insider

Google’s Veo 3 AI image generator is hyperscaling meme vlogs and we look at AWE USA 2025's greatest hits, one week later. We have these and other items at the intersection of AI and XR through the eyes of Charlie Fink. This post appeared...

AR Insider

VR continues to evolve into more capable yet lighter hardware. That state of evolution is best embodied in Bigscreen’s lauded Beyond 2. Despite production delays it's a promising contender in the VR marketplace. We extrapolate a few...

AR Insider

Ubiquitous wearable AR always seems to be a dream that's just around the corner. Though it's easy to imagine, it's technically challenged and practically hamstrung. Where are we now in the lifecycle and what's the near term trajectory?...

AR Insider

3D isn’t just about stunning visuals. It’s about connecting people, solving real-world problems, and reimagining how industries work. These are the insights of Adobe creative tech evangelist Michael Tanzillo, our latest podcast guest. This...

AR Insider

Augmented World Expo 2025, now in its 16th year, wrapped late last week in Long Beach, California. What were the biggest takeaways and what did the show tell us about XR's current stage and near-term trajectory? This post appeared first on...

AR Insider

Historical preservation traditionally relied on microfilm, photographs, and physical archives until the 1990s when digital scanners took over. Are we now at another turning point with the integration of XR and 3D preservation? This post...

AR Insider

Amidst all the action this week at AWE – including the revelation of consumer Specs launching next year – Snap announced Lens+, As a new subscription service for Lenses, will it have the gravitational pull to create a new AR revenue stream...

AR Insider

Qualcomm continues to be the heartbeat of the spatial computing spectrum – embedded and instrumental throughout the hardware landscape. We discuss positioning and possibilities with SVP and GM of XR, Ziad Asghar on the latest episode of AR...

AR Insider

Snap is opening the floodgates. After a few years of lying in developer-only territory, Spectacles will be available to consumers next year. The new streamlined Specs were announced by Evan Spiegel from the AWE stage, where we watched from...

AR Insider

3D design isn’t just about making things look good — it’s about making things make sense. On a recent episode of The Future of, Jonathan Beals breaks down lessons learned at Nike’s virtual material studio, Adobe and other career waypoints....

AR Insider

Meta courts Disney, A24 and others to make immersive cinema while Glance AI blows minds and the countdown to AWE begins. We have these and other items from XR and AI realms through the eyes of Charlie FInk. This post appeared first on AR...

AR Insider

This week on Reality Bytes, Meta is handing the keys of ad creation to AI, Discord is turning ads into platform currency, and YouTube is making Shorts shoppable with Google Lens. This post appeared first on AR Insider.

AR Insider

Based on its operational size, efficiency gains achieved by companies like DHL can amplify at scale. This motivated the company to streamline its warehouse logistics with AR and the art of vision picking. We break it down in the latest...

AR Insider

Almost one year after Snap announced Lens Studio 5.0 from the AWE conference stage, it has released version 5.10. Featuring a new development toolset called Bitmoji Suite and new assets to unlock AR games, we break down the highlights....

AR Insider

AI's ability to infuse intelligent and personalized assistant functions takes the burden off visuals as a central smart-glasses selling point. Has this engendered a new set of standards and success factor – and thus a new era – in AR...

AR Insider

By layering digital content onto physical environments in real time, AR transforms quality assurance from a traditionally reactive process to a highly proactive and precise one. We examine 4 ways AR elevates the art. This post...

AR Insider

This week on Reality Bytes, we test out Google’s premium AI subscription, dive deep into OpenAI’s hardware play, and explore Bluesky’s new live feature for events. This post appeared first on AR Insider.

AR Insider

AWE returns to Long Beach June 10 with its most expansive and ambitious edition yet. Now in its 16th year, it will host 5,000+ attendees, 250 exhibitors, and a who'w who speaker lineup. Charlie Fink previews must-see elements. This post...

AR Insider

Android XR has re-energized the XR sector with new possibilities and a reminder that AI will be a force multiplier. But there was some confusion and conflation around the hardware road map. We segment the Android XR landscape and where it...

AR Insider

Though we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands that use AR to promote products in… Continue reading → Case Study: AR Streamlines...

AR Insider

XR has spent years as the shiny new thing, while remaining absent from the daily personal and work lives of most people. How is that changing with real application and outcomes. We examine five areas where it's earning its place. This post...

AR Insider

AI can capture & depict the world... but what happens when it understands it? This is contextual computing – the topic of the latest episode of the Medium Energy podcast with Evan Helda. We spotlight the episode – takeaways and...

AR Insider

VR has evolved from gaming to treating psychological conditions like post-traumatic stress disorder (PTSD), anxiety, obsessive-compulsive disorder (OCD). As its use in therapy grows, what are top design considerations for immersiveness,...

AR Insider

27 percent of U.S. adults have tried VR according to ARtillery Intelligence's latest original survey research with Thrive Analytics. We break down the findings and strategic takeaways for XR players & proponents. This post appeared...

AR Insider

Burns & McDonnell is an engineering and construction firm that employs 7,000 globally. Though this headcount is ample, there’s scarcity at the higher levels of the experience spectrum, leading to a skills gap. How did AR help it...

AR Insider

Hollywood hasn’t lost its ability to tell great stories, yet it’s losing the war for attention to platforms that reward engagement and iteration. It's a business based on scarcity in an attention economy ruled by abundance. How can it...

AR Insider

Apple follows Meta's lead – and its market validation – into AI smart glasses, including its own chips. Google meanwhile has some tricks up its sleeve with AndroidXR, and we'll know more after I/O next week. We have these and other...

AR Insider

This week on Reality Bytes, we look into gamified NBA streams, Netflix’s TikTok envy, and Instacart’s party trick. This post appeared first on AR Insider.

AR Insider

3D graphics and VR have revolutionized gaming, from a niche hobby to a multi-billion-dollar powerhouse. How did this come about? We take a historical look, leading up to today's positioning and trajectory. This post appeared first on...

AR Insider

Upheaval Games' Dreamer Portal is a no-code, AI-driven tool that can conjure fully animated 3D characters, worlds, and game mechanics with nothing but voice or text prompts. Its this the next era of game development? This post appeared...