Pure Tech

AR Insider

Snap cuts staff, doubles down on AR glasses, while Apple rumors swirl around AI glasses and space stocks soar. We have these and other items from XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR Insider.

AR Insider

One of the most anticipated moments in 2026's XR calendar will be the launch of consumer Specs. They will represent the next generation of Snap's erstwhile developer-only spectacles. We break down the competitive dynamics. This post...

AR Insider

What are the lessons from Rec Room's demise? And what are the benefits of approaching spatial computing as an artist as opposed to an engineer? These were a few topics on the latest episode of the AI/XR podcast, where we were honored to...

AR Insider

Hellenic Bottling Company is one of the largest bottlers for Coca-Cola, producing more than two-billion units per year. However, warehouse procedures – such as pallet picking – were outdated. How did AR help them tighten things up? This...

AR Insider

On this week's roundup, we dive into Qualcomm's new deal with Specs Inc, Anthropic's ups & downs, and Muse Spark's big entrance. We have these and other items from XR and AI realms through the lens of Charlie Fink. This post appeared...

AR Insider

Qualcomm has inked a multi-year deal to be the official system-on-a-chip provider for Specs, Inc. What does the collaboration mean for both companies and the next phases of highly-dimensional consumer AR glasses? This post appeared first...

AR Insider

As XR evolves, it continues to branch into several form factors. This moves beyond the traditional linear graph that positions VR at one end, AR at the other, and mixed reality in the middle. We chart the spatial spectrum as it stands...

AR Insider

ARtillery Intelligence released a new report that projects XR revenue to grow to $61.4 billion by 2030. How will it get there, and what's driving it? We examine drivers & dynamics. This post appeared first on AR Insider.

AR Insider

AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and XR, it lets consumers interact with brands or virtually try on products. What are its biggest challenges? This post...

AR Insider

AR continues to present possibilities in gaming where your surroundings are part of the mix. That's not a new concept, but has AI come along to change the game? Can adaptive and intelligent interaction level up your neighborhood as the...

AR Insider

What’s driving VR revenue today and going forward? What players are best positioned? And what strategies are they applying? Our latest Behind the Numbers installment breaks down the latest market sizing figures and factors. This post...

AR Insider

Google Search Live is the latest flavor of visual search. Combining voice and visual inputs, this brings visual search to the next level of intelligence, and could be the ultimate fusion of AI and AR as it scales on the backs of smart...

AR Insider

Another South by Southwest has come and gone, including the tenth annual XR showcase. What were highlights and fan favorites? Emily Olman and Anne Ahola Ward were at the show and break it down in their video debrief. This post appeared...

AR Insider

Whether its in IT settings, consumer hardware, or helping relatives reset their router, the lack of visual orientation is a common pain point. Microsoft turned to AR to solve this issue for Xbox tech support. What were the results? This...

AR Insider

What's the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery...

AR Insider

Apple concedes the AI model race and sets Siri up as an aggregation layer, while OpenAI's Sora gets taken out to the woodshed. We have these and other happenings from XR and AI worlds through the lens of Charlie Fink. This post appeared...

AR Insider

The future of eCommerce is dimensional. Brands are competing on experience, and 3D product visualization is the gold standard. What are best practices to manage AR shopping's active ingredient: CAD files? This post appeared first on AR...

AR Insider

AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and spatial computing, it lets consumers interact with brands or virtually try on products. What's driving it today? This post...

AR Insider

Snap continues to lead the way in not only consumer AR, but its fusion with AI. The latest lets users turn Snaps or photos into an AI-powered 5-second cinematic video. Known as AI Clips, they can be activated with just a tap. This post...

AR Insider

Industry chatter about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as engagement figures from mobile… Continue reading → What Types of AR Experiences Do...

AR Insider

Hello from Austin, TX! On the latest Innovation Brief, we’re getting straight to the point because Innovation Can’t-Stop-Won’t-Stop here in Austin, and I share my… Continue reading → Innovation Brief: SxSW, YouTube, & Vertical Sports...

AR Insider

Intertraffic Amsterdam 2026 drew global leaders in mobility, infrastructure, and urban systems. The throughline? Operators are no longer evaluating whether to adopt geospatial digital twins. They're evaluating how and who gets them there....

AR Insider

There's a rallying cry in the XR world that AI breathes new life into it. But is the inverse a more meaningful development? Does AI need XR to reach its next inflection: physical AI? This post appeared first on AR Insider.

AR Insider

What's the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery...

AR Insider

VR is quickly demonstrating efficacy in enterprise immersive training . But it's not a silver bullet. Training needs to have defined goals and rules that fit with how people learn. We examine design best practices. This post appeared first...

AR Insider

YouTube takes the revenue crown in the streaming world, while Sandbox propels a rebound in the LBVR category and Snap diversifies its revenue model beyond ads. We have these and other items from AR and XR worlds, through the lens of...

AR Insider

As the advertising market continues to face headwinds, ad-dependent players are diversifying the revenue mix. We look at Snap's diversification moves, including AR revenue that comes from users instead of just advertisers. This post...

AR Insider

Sandbox's franchise model has gained traction recently, signaling a scalable model for location-based VR, and some strengths in the sector as it turns a corner. Charlie Fink goes hands on. This post appeared first on AR Insider.

AR Insider

Though we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands that use AR to promote products in… Continue reading → Case Study: Fujitsu Streamlines...

AR Insider

What do enterprises spend on VR? We're talking about headsets and the experiences that run on those headsets. Our latest Behind the Numbers installment breaks down original market-sizing data from our research arm, ARtillery...

AR Insider

AI and XR were in full force at the 20th Mobile World Congress, including smart glasses breaking out from their previous side-show designation. We have these and other items from AI and XR worlds, through the lens of Charlie Fink. This...

AR Insider

Healthcare systems face growing pressure to train clinicians efficiently while maintaining high standards of procedural competence. The combination of XR and AI are increasingly being optimized and applied to meet those ends. What's the...

AR Insider

Modern cities operate in constant motion, and the systems that support them demand equally dynamic planning. This has led to systems that continuously simulate cities as digital-twin world models. Where is this going next? This post...

AR Insider

How much are consumers willing to pay for mobile AR apps and experiences? We tackle price-sensitivity dynamics from the latest consumer survey research from ARtillery Intelligence and Thrive Analytics. This post appeared first on AR...

AR Insider

Viture has closed its second $100 million funding round in six months. Already market validated, Viture is now investor validated an cash-empowered to fuel the hot video display glasses market. What will it do with the capital infusion?...

AR Insider

Apple Visual Intelligence emerges as the company's saving grace for a stumbling AI play, while Viture's investors double down with a second mega-round in six months. We have these and other items from XR and AI realms through the eyes of...

AR Insider

VITURE has secured $100 million in Series B funding – its second $100 million infusion in six months. Its signature video display glasses are already market-validated, and now they're investor-validated. What will it use the cash for? This...

AR Insider

Though Apple doesn't have an edge in LLM training, it has the capacity to train Visual Intelligence models. These could tap into Apple's native strengths, including cameras and sensors in several devices, ingesting the content and contours...

AR Insider

Apple and Meta have traditionally dominated XR hiring market by setting comp benchmarks. This drives up prices for XR talent and presents challenges for XR startups. Where can they gain an edge? This post appeared first on AR Insider.

AR Insider

What do consumers spend on VR? We're talking about headsets and the experiences that run on those headsets. Our latest Behind the Numbers installment breaks down original market-sizing data from our research arm, ARtillery...

AR Insider

Modern e-commerce is pushing warehouses to the edge. Order volumes keep rising, while delivery windows keep shrinking. Labor shortages only add more pressure. How can AR come to the rescue, and what are spatial-design best practices? This...

AR Insider

Apple moves into smart glasses while Meta moves into smart watches and World Labs lands big funding. We have these and other items from XR and AI worlds, through the lens of Charlie Fink. This post appeared first on AR Insider.

AR Insider

How are consumers liking mobile AR experiences overall? And what types of experiences do they like most? We break down original survey data from our research arm, ARtillery Intelligence. This post appeared first on AR Insider.

AR Insider

One thing clear from Meta’s quarterly earnings throughout 2025 is that AR is outpacing VR in consumer markets. But the resulting hot take in the tech press is that VR is dead... which is misguided. We examine the evidence. This post...

AR Insider

Escape.ai, the AI-driven storytelling platform founded by Academy Award-winning visual effects designer John Gaeta, is moving from web and mobile screens into the living room. Can this be Neo Cinema's inflection point? This post appeared...

AR Insider

Ray Ban Metas become the hardware success story of the year and T-Mobile launches network-level AI translation. We have these and other items from XR and AI realms through the lens of Charlie Fink. This post appeared first on AR Insider.

AR Insider

What started as a gimmick is now a a widely used utility. AR continues to bring dimension and consumer confidence to eCommerce – which will only grow as the technology evolves from handheld to headworn. What's propelling it today? This...

AR Insider

Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as engagement figures from mobile… Continue reading → Survey: What are the Most Popular...

AR Insider

Communications, like messaging, is sticky, high-frequency, and multi-user, which accelerates adoption via network effect. But most of all, it’s established, understood, and it exists today. It’s the anti-metaverse. This post appeared first...

AR Insider

Because hardware is a primary component of VR revenues – and the foundation for software revenue – device unit sales are a key factor for VR industry health. We dive into the latest estimates from our research arm, ARtillery Intelligence....