Pure Tech

AR Insider

We're moving from the era of apps to the era of agents. Agentic AI will act for users, trained on their hopes and dreams, to do the things they now do on apps. This is a principle on which Qualcomm is building its business. This post...

AR Insider

Erstwhile specializing in entertainment-centric video display glasses, Viture is expanding into intelligent eyewear. Known as VONDER, its new line of AI glasses prioritizes subtle and ambient AI interactions. This post appeared first on AR...

AR Insider

We were fortunate enough to be among the few invited to demo Specs. The short version: Specs could mark the dawn of a long-unfulfilled AR promise, or what Evan Spiegel is calling 'intuitive computing.' This post appeared first on AR...

AR Insider

Specs are showcased and met with strong reviews, Steam Frame finally releases, and AI gets pressure to both slow down and speed up. We have these and other events from AI and XR worlds through the lens of Charlie Fink. This post appeared...

AR Insider

During Specs official launch, the big reveal was Specs Intelligence – a layer that brings AI capabilities to Specs, enabling smart agents for face-worn ambient computing. This post appeared first on AR Insider.

AR Insider

To embody its history in its promotional efforts for the U.S. Open, the USTA looked to AR. With a set of lenses across social AR platforms, it reached 8 million impressions. What are the lessons and tactical takeaways? This post appeared...

AR Insider

Lak Vijayaraghavan is an XR systems engineer whose career spans Magic Leap to TikTok Effect House. What are his biggest learnings and insights from that journey so far, and where does he see spatial computing moving next? This post...

AR Insider

Leading AI models stumble out of the gate, Apple's foldable is finally here, and another VR studio bites the dust. We have these and other items from AI and XR realms through the eyes of Charlie FInk. This post appeared first on AR...

AR Insider

This week I get into Artificial General Intelligence (AGI) and start to debunk what it is, what it’s not, and if we’ve achieved it. This… Continue reading → Innovation Brief: AI Bans, Amazon & OpenAI This post appeared first on AR...

AR Insider

Brands spend an estimated $6.6 billion on immersive marketing, growing to $10.3 billion by 2030. What's driving that today, and where's it headed? We break down original forecasting data in the latest Behind the Numbers. This post appeared...

AR Insider

Fovii's launch this week on the App Store gives a huge signal boost for fans of the Apple Vision Pro and Vision OS, debuting a new home for immersive filmmakers on Apple. Emily Olman dives into the curated catalog of high-quality VR180...

AR Insider

Lak Vijayaraghavan is an XR systems engineer whose career spans Magic Leap to TikTok Effect House. What are his biggest learnings and insights from that journey so far, and where does he see spatial computing moving next? This post...

AR Insider

Nvidia puts itself at the middle of the model marketplace, while OpenAI's political investments pay off, and another VR winter is upon us. We have these and other items from AI and XR realms, through the lens of Charlie Fink. This post...

AR Insider

Hello! This week our stories are focused on security and storms, both figuratively and literally! This week on the Brief we discuss the red herring from the OpenAI… Continue reading → Innovation Brief: OpenAI, Uber &...

AR Insider

Which VR headsets are showing the most traction among consumers? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down in the latest Behind-the-Numbers. This post appeared...

AR Insider

While B2B spending in XR involves enterprise end users, B2B2C involves enterprises building things for their customers and marketing targets. How much are brands and enterprises spending today, and where is it headed next? This post...

AR Insider

Though eCommerce gets outsized attention, the vast majority of shopping is conducted offline in physical stores. Can phygital retail marry the best of both worlds for convenience, engagement and immediate gratification? This post appeared...

AR Insider

VITURE is back with another special edition – this time involving a variation on its Beast XR glasses. The new Phantom Beast carries a kung fu punk aesthetic through a collaboration with Phantom Blade Zero-studio S-GAME. This post appeared...

AR Insider

Meta makes an $18 deal to settle and get itself out of hot water, while NVIDIA has a breakout quarter and the AI spending boom accelerates. We have these and other items from AI and XR realms from Charlie FInk. This post appeared first on...

AR Insider

There's a close resemblance between the XR funding picture and broader tech investing. That includes year-over-year fluctuations and trending. Though it happens on a much smaller scale, XR follows the same patterns. This post appeared...

AR Insider

After the last installment of this series looked at consumer XR spending, we switch gears in this installment to dive into enterprise spending.  When it comes to the art of immersive enterprise productivity, how big is it, and what's...

AR Insider

To embody its history in its promotional efforts for the U.S. Open, the USTA looked to AR. With a set of lenses across social AR platforms, it reached 8 million impressions. What are the lessons and tactical takeaways? This post appeared...

AR Insider

A recent AR-guided abdominal exam at Cleveland Clinic revealed a liver lesion that was invisible to the naked eye. What does this detection and subsequent AR-guided treatment tell us about XR's role in medicine? MediView XR breaks down key...

AR Insider

Anthropic quarterly revenue overtakes OpenAI for the first time, platforms crack down on AI slop, and Snap says AR glasses won't go mainstream until 2030. We have these and other items from AI and XR realms, through the lens of Charlie...

AR Insider

Surgical robotics face a gauntlet of regulatory and procedural requirements before they launch. One of those hurdles – surgeon training – is being accelerated through AR and 3D simulation. How's it working out? This post appeared first on...

AR Insider

Global XR consumer spending is projected to grow to U.S. $28.8 billion in 2030, according to ARtillery Intelligence. This is rapid growth, propelled by the popularity, momentum, and escalating tech-giant investment in AI-driven smart...

AR Insider

Most of our enterprise VR case studies focus on immersive training outcomes. But equally important is the technology's application to design collaboration. How did AEC powerhouse CanonDesign boost effectiveness and lower cost? This post...

AR Insider

Aiming for action, not reaction. Leaning into the relevance of physical places. And measuring the right things. These are best practices in AR marketing. We break it down, with lessons from real practitioners. This post appeared first on...

AR Insider

ChatGPT and Gemini make their momentum official with a billion monthly users, while Vision Pro adds pro ball, and Zuckerberg manifests. We have these and other items from AI and XR realms, through the eyes of Charlie Fink. This post...

AR Insider

The spatial spectrum continues to diverge and diversify, meaning different architectures are required across that continuum. How does this principle map to various processing architectures and display systems? This post appeared first on...

AR Insider

XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term? This...

AR Insider

Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. In this installment, we look at its Snapchat Lens that promoted a new menu item by letting users interact with a beloved character. This...

AR Insider

Viture Pro 2 launched this week, joining a robust line of video display glasses from Viture. The device weighs 63 grams and costs $299 – making it a significant evolution from its predecessor. This post appeared first on AR Insider.

AR Insider

Snap's earnings beat provides a jolt while Meta weathers a societal backlash against AI glasses and cinematic AI continues to gear up. We have these and other items from AI and XR worlds through the lens of Charlie Fink. This post appeared...

AR Insider

Apple has a knack for aligning devices and killer apps. It made the Apple Watch a health tracker, among other things. Could it carry this same torch with Apple smart glasses, with a focus on fitness? This post appeared first on AR Insider.

AR Insider

What do Meta's Q2 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering. This post appeared first on AR Insider.

AR Insider

38 percent of U.S. adults have tried mobile AR, and 83 percent of those do so at least monthly. These results flow from ARtillery Intelligence's latest original survey research with Thrive Analytics. This post appeared first on AR Insider.

AR Insider

Specs' launch date is finally known: September 16th. While the June unveiling previewed the device, we couldn't try it on and see/feel the UX. And with this type of product, UX is everything. So this will be Specs' chance to show its full...

AR Insider

Earnings season is upon us, meaning big tech winners and losers, while Meta's smart glasses backlash amps up. We have these and other items from AI & XR realms through the lens of Charlie Fink. This post appeared first on AR Insider.

AR Insider

While everyone aims for the most tech-charged XR device and the sector's iPhone moment, should the near-term target be a BlackBerry moment? This baby-steps approach – seen from the likes of Even Realities – leans into the technical art of...

AR Insider

What's the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery...

AR Insider

Walmart's operational scale means that training employees on new equipment and processes is an expensive endeavor. How did VR help the company streamline training through bits rather than atoms? This post appeared first on AR Insider.

AR Insider

While maternal care has traditionally meant a steady rhythm of in-person appointments, that model is beginning to shift. XR paired with AI-powered diagnostics is giving expectant mothers support without waiting rooms. This post appeared...

AR Insider

Samsung Galaxy unpacked event brought us smart glasses, foldables, flippables and watches, while Magic Leap backpedals to supplier status and Google adds personal AI avatars. We have these and other AI & XR items through the lens of...

AR Insider

LOS ANGELES, July 23, 2026: ARtillery Intelligence has released a new report that projects XR revenue to grow from $28.8 billion in 2025 to $60.4… Continue reading → New Study Projects XR Revenue to Exceed $60 Billion by 2030 This post...

AR Insider

By fusing AI, computer vision, and real-time digital overlays, can AR glasses help people navigate surroundings, communicate, and complete everyday tasks with greater independence? The goal is to extend AR from augmented to assistive. This...

AR Insider

After a few years of declines – mostly due to the hangover from circa-2021 "metaverse mania," XR venture funding grew 117 percent last year. What's behind the rebound? We examine the latest data from our research arm. This post appeared...

AR Insider

Smart-glasses development is genuinely fragmented today, including platforms from Meta, Snap, and others. This raises barriers for developers, which in turn could diminish smart glasses demand and sector growth. What's the solution? This...

AR Insider

OpenAI's hardware plans look like a smart speaker, while EssilorLuxottica buys Lynx and Lenovo backpedals from XR. We have these and other items from AI and XR worlds, through the lens of Charlie Fink. This post appeared first on AR...

AR Insider

Every year, the geospatial world gathers at the Esri User Conference to talk about the same promise: better maps, visualization, and ways to see the built and natural world in 3D. What are the latest takeaways? This post appeared first on...