AR InsiderIs Connectivity XR’s Unsung Hero?XR experiences can be rich and engaging, but also bandwidth intensive. It's all about reliability and low latency. How will connectivity make or break XR's promise? This post appeared first on AR Insider.Sep 16, 2024
AR InsiderReality Bytes: Apple, Google & AmazonThis week on Reality Bytes, we dive into Google’s courtroom showdown, Amazon’s Just Walk Out technology in stadiums, and Apple’s Visual Intelligence. This post appeared first on AR Insider.Sep 13, 2024
AR InsiderSpatial Beats: Apple & Google’s AI Arms RaceApple announces Visual Intelligence, Google expands virtual try-on options, and Walkabout Mini Golf goes cross-platform. We have these and other items from XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR...Sep 13, 2024
AR InsiderA Virtual-First Workforce: Designing the Future of Remote CollaborationThe post-Covid era isn't about remote work necessarily, but rather an increasingly distributed workforce. How can XR support that world with immersive collaboration, and what are top UI and design considerations? This post appeared first...Sep 12, 2024
AR InsiderAR Briefs: The Convergence of AR and AIThe breakout tech topic of the past year has clearly been AI. But one looming question is how it intersects with the focus of this publication: spatial computing. This is the topic of a recent report and the latest episode of AR briefs....Sep 11, 2024
AR InsiderWhat’s Apple Vision Pro’s Raison D’etreWhat is Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan? This is the topic of a recent ARtillery Intelligence report, and we highlight top takeaways in this week's excerpt. This post appeared first on...Sep 10, 2024
AR InsiderOmni One: Virtuix’ Decade of Development CulmonatesVirtuix, the Austin-based company behind the “Omni” multidirectional VR treadmill, has launched its highly-anticipated Omni One – realization of a decade-long journey that began with a Kickstarter campaign in 2013. This post appeared first...Sep 09, 2024
AR InsiderSpatial Roundup: Sony, Qualcomm & Google Make MovesWelcome back to the Spatial Roundup, where we sum up the week's XR news from AR Insider and other reaches of the interweb. This week, we look at big moves from Sony, Qualcomm, Google and Snap, while AR glasses get real. This post appeared...Sep 06, 2024
AR InsiderReality Bytes: Yelp, TikTok & SamsungThis week on Reality Bytes, we see Yelp serve Google, TikTok hand over the algorithmic keys, and Samsung turn phones into sous chefs. This post appeared first on AR Insider.Sep 06, 2024
AR InsiderNavigating AR’s Regulatory LandscapeAs a field that's still relatively new, there's ample gray area when it comes to AR and regulatory compliance. What are the key considerations for industry players today? This post appeared first on AR Insider.Sep 05, 2024
AR InsiderIs the AR Industry Getting More Realistic?After spending a decade obsessed with an overly-ambitious vision that achieves both graphical richness and wearability, AR glasses are beginning to be self-aware that they can’t do both. We examine the evidence. This post appeared first on...Sep 04, 2024
AR InsiderGenerative XR: How Do AI and XR Complete Each Other?Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR...Sep 03, 2024
AR InsiderHow Much is Spent on AR Marketing & CommerceHow much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons and sponsored lenses? Our latest Behind-the-Numbers installment dives in. This post appeared first on AR Insider.Sep 02, 2024
AR InsiderReality Bytes: Instagram, eBay & Chick-fil-AThis week on Reality Bytes we dive into Instagram’s profile feature, The Athletic’s partnership with eBay, and Chick-fil-A’s streaming play. This post appeared first on AR Insider.Aug 30, 2024
AR InsiderDo We Give VR Enough Credit?VR continues to be the Rodney Dangerfield of tech: Can't get no respect. But does its accomplishments to date make it deserving of more recognition than it gets? We examine the evidence. This post appeared first on AR Insider.Aug 29, 2024
AR InsiderIs AI a Writer’s Friend or Foe?Will AI elevate or replace writers. It depends on the type of writer as nonfiction is more easily replicable through generative and conversational AI. Fiction writers could be safe... for now. Charlie Fink dives into the dynamics. This...Aug 28, 2024
AR InsiderThe Enterprise: XR’s Less Sexy But Lucrative SegmentWhile consumer XR continues to be held back by several factors, XR has found fertle ground in the enterprise. Benefits include a clearer business case for AR guidance and VR training. But it's not all good news. This post appeared first on...Aug 27, 2024
AR InsiderHow Much is Spent on Mobile AR App & Game Development?How much is spent on software and developer tools to build entertainment & gaming apps, as well as web and in-app experiences? Our latest Behind the Numbers installment breaks it down. This post appeared first on AR Insider.Aug 26, 2024
AR InsiderReality Bytes: Google, IKEA & Premier LeagueThis week on Reality Bytes, we monitor offside calls in the Premier League with a few iPhones, take a drone flight into an IKEA warehouse, and cash in on Google Wallet’s new upgrade. This post appeared first on AR Insider.Aug 23, 2024
AR InsiderSpatial Beats: Meta & Snap’s Dueling AR LeaksRumors and leaks abound regarding Meta and Snap's upcoming AR glasses (deliberate or not...), and Conde Nast gets in bed with OpenAI. We have these and other items from XR and AI worlds through the eyes of Charlie Fink. This post appeared...Aug 23, 2024
AR InsiderAre Free and Open Platforms the Keys to a Healthy AR Ecosystem?The AR market has been propelled by the presence of free and open developer platforms. What are these platforms and how do they stimulate a flywheel effect for AR development and usage? This post appeared first on AR Insider.Aug 22, 2024
AR InsiderAR Briefs, Episode 75: Enterprise AR Case StudiesWhat are best practices for enterprises to implement XR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. We have the video and takeaways. This post...Aug 21, 2024
AR InsiderCase Study: Boozing and Branding with AROne of AR's strengths as a marketing medium is to make static packaging come to life. Discovery Wines took this to heart to enliven its physical labels. What were tactics & takeaways? This post appeared first on AR Insider.Aug 20, 2024
AR InsiderA First-Principles Analysis of Smart Glasses, Part 2In part 1 of this series, we covered AR and smart glasses basics and use cases, along with some of their design challenges. Now we… Continue reading → A First-Principles Analysis of Smart Glasses, Part 2 This post appeared first on AR...Aug 19, 2024
AR InsiderReality Bytes: Instagram, Amazon & TikTokThis week on Reality Bytes, we navigate Instagram's new map feature, watch frenemies Amazon and TikTok partner up, and Make Hay with US farmers. This post appeared first on AR Insider.Aug 16, 2024
AR InsiderSpatial Beats: Marrying Chatbots and Exploring Earth in VRGoogle Earth finally returns to VR while Imagen 3 and Grok 2 uplevel generative AI. We have these and other happenings from XR and AI realms, through the eyes of Charlie Fink. This post appeared first on AR Insider.Aug 16, 2024
AR InsiderReal-Time Rendering Optimization for XR: 7 Challenges and TipsOne of the key principles that makes VR experiences immersive and engaging is real-time rendering. What are the challenges, dynamics and tips to get it right? Guest author Eleanor Hecks breaks it down. This post appeared first on AR...Aug 15, 2024
AR InsiderTech Giants Augment the OlympicsThe 2024 Summer Olympics have come and gone, but there's much to look back on. Besides the primary sporting events and angles, there was a notable tech presence, including AR activations from Snap, Google, and others. This post appeared...Aug 14, 2024
AR InsiderGenerative XR: How Will AI and Spatial Computing Collide?Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR...Aug 13, 2024
AR InsiderA First-Principles Analysis of Smart Glasses, Part 1What are AR glasses and their concrete use cases? What are the technical and design challenges standing in their way? We dive into these burning questions in part I of a two part series. This post appeared first on AR Insider.Aug 12, 2024
AR InsiderSpatial Beats: AI Up, Search DownGoogle ruled to be a monopolist. X goes nuclear, and AI continues to dominate venture funding. We have these and other items from the XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR Insider.Aug 09, 2024
AR InsiderReality Bytes: Google, TikTok & MicrosoftThis week on Reality Bytes, we discuss the unofficial TikTok Olympics, Google's antitrust ruling, and Microsoft's call for AI deepfake regulation. This post appeared first on AR Insider.Aug 09, 2024
AR InsiderBeyond Fun & Games: 5 Ways XR Can Advance SocietyWhile most people associate XR with gaming, it is also emerging as a powerful tool for social impact and change. How is this playing out today? We break down 5 examples. This post appeared first on AR Insider.Aug 08, 2024
AR InsiderHow Do Standardized Frameworks Advance AR?AR has enough gravitational pull to compel standardization, such as developer kits and frameworks. What is the lay of the land and how can continued standardization advance the field? This post appeared first on AR Insider.Aug 07, 2024
AR InsiderThe Spatial Internet: Reframing the NarrativeIn this fully revised and updated edition of his book, The Metaverse, and How It Will Revolutionize Everything, Matthew Ball theorizes a successor internet that's a persistent and interconnected network of 3D virtual worlds. Charlie Fink...Aug 06, 2024
AR InsiderHow Many Headsets Did Meta Sell in Q2?What do Meta's Q2 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some reverse engineering in the latest Data Dive. This post appeared first on AR Insider.Aug 05, 2024
AR InsiderReality Bytes: Search GPT, Reddit & Sam’s ClubThis week on Reality Bytes, we explore OpenAI's SearchGPT, Reddit's new paywall, and Sam's Club's enhanced shopping experience. S This post appeared first on AR Insider.Aug 02, 2024
AR InsiderSpatial Beats: Meta Has a Big WeekMeta's Q2 earnings outperform on the backs of ample AI action while OpenAI unveils SearchGPT. We have these and other items from XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR Insider.Aug 02, 2024
AR InsiderCan Mixed Reality Will Change the Way We Shop?Most AR shopping so far happens on mobile devices, due to their ubiquity and AR's natural home on smartphones. But will the leap from handheld to headworn AR transform immersive shopping? This post appeared first on AR Insider.Aug 01, 2024
AR InsiderCan AR + AI Elevate eCommerce?One of the many ways AI and AR are colliding is in eCommerce. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence. This post appeared first on AR Insider.Jul 31, 2024
AR Insider5 Ways AR Can Transform Banking ServicesAR is still in its early adoption stages, but it's becoming increasingly common in a range of use cases as people get acclimated. How can it specifically elevate personal finance and banking services? This post appeared first on AR...Jul 30, 2024
AR InsiderHow Much Do Enterprises Spend on Mobile AR?How much is spent on mobile AR software that enables line-of-sight guidance in areas like IT field support and industrial maintenance? We examine recent figures from our research arm, ARtillery Intelligence. This post appeared first on AR...Jul 29, 2024
AR InsiderSpatial Beats: Let the Games BeginMeta dominates the AI and XR news cycles and the Olympics kick off with an artful & elegant trailer... without AI. We have these and other items through the eyes of Charlie Fink. This post appeared first on AR Insider.Jul 26, 2024
AR InsiderReality Bytes: Instagram, Google & StarbucksThis week on Reality Bytes, we explore AI's Olympic debut with Google, Instagram's ephemeral engagement play, and Starbucks' electric pit-stop strategy. This post appeared first on AR Insider.Jul 26, 2024
AR InsiderWill 5G Wearables Elevate VR?VR and 5G continue to be two technologies in the process of a slow motion collision. How can these acronyms come together and elevate each other. There's speed and low latency, yes, but much more. This post appeared first on AR Insider.Jul 25, 2024
AR InsiderWalmart Invests Big in AR ShoppingWalmart’s virtual showroom is its sixth AR project in two years. Along with its full blown in-house platform, Retina, this signals a real commitment to AR shopping. We examine the evidence. This post appeared first on AR Insider.Jul 24, 2024
AR InsiderIce Cubes and Oceans as AR Art FormsConsumer AR experiences can be categorized as ice cubes or oceans. The former are meant for one user while the latter can be experienced synchronously by large geofenced audiences. Spatial cinema artist Stephen Black breaks it down. This...Jul 23, 2024
AR InsiderWhat’s the Revenue Outlook for Headworn AR?How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence's latest forecast dives into AR glasses and all their revenue subsegments. This post appeared first on AR Insider.Jul 22, 2024
AR InsiderReality Bytes: Google, AT&T & Hallmark+This week on Reality Bytes, we go on lockdown with Google, pay a ransom with AT&T, and binge rom-coms with Hallmark+. This post appeared first on AR Insider.Jul 19, 2024
AR InsiderSpatial Beats: AI Foregoes Summer VacationAI gains momentum during the slow summer months, JigSpace gets funding and Meta looks to buy a stake in Ray-Ban. We have these items and more from XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR Insider.Jul 19, 2024