Pure Tech

AR Insider

This week on Reality Bytes, we broadcast from CES about lnstagram's latest AI features, Halliday's new smart glasses, and Bosch’s smart crib. This post appeared first on AR Insider.

AR Insider

Spatial computing's potential has been held back to some degree. Along comes AI to help it get over the hump. What does the latest batch of hardware tell us about the near future? Guest author Evan Helda weighs in. This post appeared first...

AR Insider

With Samsung's project Moohan, Android XR will enter the spatial computing competitive field. What will this mean for the sector and how will Google stack up to Apple, Meta and others? This post appeared first on AR Insider.

AR Insider

CES, the annual technology extravaganza hosted by the Consumer Technology Association (CTA), kicks off the new year with over 150,000 industry attendees and 4,000 exhibitors… Continue reading → The ‘Consumer Everything Show’ Kicks Off with...

AR Insider

In all the excitement around mixed reality and AI smart glasses, we often forget about XR's most scalable format today: Mobile AR. How does the sub-sector fare as we enter 2025? This post appeared first on AR Insider.

AR Insider

How are consumers finding and consuming AR? Do they turn to apps? mobile web? In-app features? We unpack original survey research in the latest Behind-the-Numbers installment. This post appeared first on AR Insider.

AR Insider

Azeroth is more than a world; it’s the heart and soul of World of Warcraft, having been the home for players since 2004 where journeys… Continue reading → Why Azeroth is Still Relevant Today in World of Warcraft This post appeared first on...

AR Insider

35 percent of U.S. adults have used AR at least once according to our latest survey. But how often are they using it? We drill into survey sentiments in the latest Behind the Numbers installment. This post appeared first on AR Insider.

AR Insider

Apple recently stripped away some of the friction in visual search. The iPhone 16's new Camera Control button includes a function to launch visual searches on the fly. Could this one-touch approach accelerate visual search's adoption...

AR Insider

At its core, XR depends heavily on data to collect information and deliver personalized, real-time experiences. However, this reliance raises serious questions about privacy and transparency. What are best practices? This post appeared...

AR Insider

What were the biggest XR trends and events in 2024? Our research arm, ARtillery Intelligence, took a deep dive in its year-end report, but a barometer of the year’s activity can also be seen in the most popular AR Insider posts. We...

AR Insider

Following our review of Tom Emrich's 'The Next Dimension,' Emrich himself sat down with longtime collaborator Ori Inbar to break down the book. We highlight the video and takeaways in this week's XR Talks. This post appeared first on AR...

AR Insider

In an age when AI headlines dominate every corner of the tech world, Rikard Steiber’s Supercharge Your Life with AI arrives as an unexpected gift for the holidays. Charlie Fink reviews. This post appeared first on AR Insider.

AR Insider

Since Ray-Ban Meta Smartglasses launched, the term multimodal AI has gained importance in the world of AR. What is it? Who else is working on it, and why does it matter? This post appeared first on AR Insider.

AR Insider

Of all the verticals and business categories where XR applies, real estate holds some high-stakes potential. This comes in many flavors, from VR tours to virtually staging homes with AR. We break down the formats and future outlook. This...

AR Insider

Sound in VR influences perception, spatial awareness, and emotion. Developers can thus use it to enhance experience and presence — that is, if they follow the principles of effective audio design. What's the state of the art? This post...

AR Insider

Immersive shopping continues to be one of the areas of the spatial spectrum that’s getting real traction today. Correspondingly, it’s one of the few areas… Continue reading → XR Talks: The ‘Why’ and ‘How’ of Immersive Shopping This post...

AR Insider

This week on Reality Bytes, we draw on the past 6 years of episodes to predict 3 major trends we expect to see over the next 5 years. This post appeared first on AR Insider.

AR Insider

When it comes to Meta Orion, What are the implications? Why did Meta show its cards? Who is going to win? and will anyone even care? Guest author Evan Helda tackles big questions. This post appeared first on AR Insider.

AR Insider

Visual search such as Google Lens continues to fall short of its potential. Could recent moves from Apple, Meta, and Google change that? We predict visual search's fate in 2025. This post appeared first on AR Insider.

AR Insider

VR is reshaping modern product development and manufacturing by enabling more precise, efficient and safe processes. This involves prototyping, simulation, and several other functions we break down. This post appeared first on AR Insider.

AR Insider

Tom Emrich’s The Next Dimension is a timely, comprehensive guide for leaders seeking to leverage AR as a transformative tool. Charlie Fink – a book author himself – gives his honest review for AR Insider readers. This post appeared first...

AR Insider

This week on Reality Bytes, we break down the ongoing TikTok Ban Saga, spend $200 on ChatGPT’s newest model, and dive deep into Oura's new health metrics.  This post appeared first on AR Insider.

AR Insider

With visual search Google's current stage is to cultivate user behavior before it monetizes. To that end, we've observed two big recent updates for Google Lens, both of which support shopping and commercial searches. This post appeared...

AR Insider

Meta wasn't first to market with mixed reality but it added the element of affordability, thus making it table stakes in VR. What will this do for mixed reality as it offers a bigger platform for developers? This post appeared first on AR...

AR Insider

Amazon has unveiled a new 3D shopping technology to revolutionize how consumers and sellers interact with online products. Will this herald a new era of immersive, personalized, and efficient shopping experiences? This post appeared first...

AR Insider

Xreal is out with its latest hardware: the Xreal Air One. Where does this device fit in the spatial spectrum and what's it like to wear them? Charlie Fink goes hands on and interviews Xreal's CEO Chi Xu. This post appeared first on AR...

AR Insider

Meta turns to James Cameron for a hit and to Donald Trump for a hedge. And Nreal releases One to rule them all. We have these and other items from AI and XR realms through the eyes of Charlie Fink. This post appeared first on AR Insider.

AR Insider

This week on Reality Bytes, Instagram's live location sharing, Walmart's interactive holiday film, and Australia’s new law banning social media for children. This post appeared first on AR Insider.

AR Insider

Even though it's just a working prototype, Meta Orion showed the world that it's possible to build AR glasses that are both UX-rich and relatively stylish. Will this inspire others (ahem, Apple) to move in the same direction? This post...

AR Insider

With Quest Pro being discontinued and Quest Pro 2 apparently canceled, the future of Codec Avatars remains unknown. What will Meta end up doing with this technology? We examine the evidence. This post appeared first on AR Insider.

AR Insider

How did Toyota reduce training time for novice workers while letting senior experts more scalable? We examine its AR implementation in the latest case study. This post appeared first on AR Insider.

AR Insider

Creating realistic experiences is one of the greatest challenges in VR. And one overlooked element in that broader endeavor is color constancy. When done right, it lets users recognize and correctly associate virtual objects and scenes....

AR Insider

One of the many ways AI and AR are colliding is in eCommerce. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence. This post appeared first on AR Insider.

AR Insider

ARtillery Intelligence released a new report that projects VR revenue to grow to $19.75 billion by 2028. How will it get there? We examine strategic takeaways in the latest "Behind the Numbers." This post appeared first on AR Insider.

AR Insider

The vision of a cognitive city places the human at the center of the cognitive experience. Such a city must have the capability to understand individual’s needs and adapt. How will the convergence of AR and AI unlock this vision? This post...

AR Insider

One question that continues to loom over Apple Vision Pro – as with any early tech product – is what’s its main draw and primary function? Use cases will expand but it's strategically starting with the most relatable one: immersive...

AR Insider

Across the fashion industry, conversations about 3D shopping have moved from "if" to "how." But even the most innovation-minded executives face legitimate challenges in this transformation. We break them down. This post appeared first on...

AR Insider

Google may be forced to divest Chrome while Rokid teases its counter to the mighty Ray-Ban Meta Smartglasses. We have these and other items from XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR Insider.

AR Insider

Rising Chicago XR startup Omnia is paving the way for virtual showrooms. “Paving” is the operative word as it recently held a private event at… Continue reading → Omnia Paves the Way for Virtual Showrooms This post appeared first on AR...

AR Insider

This week on Reality Bytes, we dive into TikTok's new microdramas, Google Maps' new contextual upgrades, and Amazon's latest 'Haul' feature. This post appeared first on AR Insider.

AR Insider

To deepen digital tourism and cultural engagement, Google's new AR landmarks let users explore iconic destinations. Charlie Fink goes behind the scenes with Google and creative partner Rock Paper Reality. This post appeared first on AR...

AR Insider

2024 saw AR form factors that deviated from traditional approaches – everything from lite AR glasses to non-display AI smartglasses. Will this divergence and diversification keep its momentum into 2025? This post appeared first on AR...

AR Insider

Though XR carries ample opportunities and advantages in the enterprise, it's not without challenges. Practical barriers include internal politics, company culture and fear. We examine drivers & dynamics. This post appeared first on AR...

AR Insider

Which VR headsets are showing the most traction among consumers? The latest consumWhich VR headsets are showing the most traction among consumers? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this...

AR Insider

This week on Reality Bytes, we examine Amazon's Amelia smart glasses, TikTok's role in reshaping music discovery, and Target's immersive holiday shopping. This post appeared first on AR Insider.

AR Insider

The last few months have seen an inflection in activity in AR glasses. It started with Snap Spectacles’ fifth generation in September (see our review… Continue reading → XR Talks: The State of AR Glasses, Part 1 This post appeared first on...

AR Insider

We recently speculated what Meta's next generation of its Ray-Ban smartglasses could be and do. Now we take that forward-looking analysis to Meta's other XR hardware line: Quest. What does "Project Pismo" signal for the future of VR? This...

AR Insider

Where do AR and AI converge? Generative AI will assist AR creation workflows while conversational AI provides natural-language interfaces. We break it down in the first of five big predictions for 2025. This post appeared first on AR...

AR Insider

Ray-Ban Meta Smartglasses are a breakout hit. Among other things, EssilorLuxottica extended their partnership with Meta for ten years. But what about the nearer-term future and the hardware's next generation? This post appeared first on AR...